SCOPE OF PROXIMITY MARKETING SOLUTIONS

Future of Proximity Marketing Solutions:

As Mobile usage will increase day by day, use of proximity marketing will be increase in retail industry. Organized retail industry in India is expanding especially in urban areas and metropolitan cities. In coming future success of any retail company will depend on how company uses Proximity Marketing Solution tool effectively to attract customers as well as retaining them. Sustainability in the market, retaining customers and maintaining relationship will be much easier with the help of proximity marketing for any retail organization. There is vast scope and potential in Indian retail industry for proximity marketing. Now it’s all depends on retail companies to explore this tool for penetration and gaining the competitive edge in the market. It is going to change whole marketing strategies of the retail companies in India.

The Scope of the proximity Marketing can be shown in graph as below:

Countries using Proximity marketing for promotion:  

•   USA – PM majorly used in malls and campaigning in USA.
• Philippines- They are using in government-run-community based program to reach out to the people.  
•  European countries- A prominent company BlueMoz is rendering the services in 36 European countries with different solution. 
•  South East Asia- Proximity marketing prevailing in India and China mainly in this part of the world.Indian government and NGO are using it for campaigning and Chinese malls and retail companies are taking advantage of PM.
•  Arab countries – Dubai, Saudi Arab and Kuwait are some Arab countries, where PM uses in malls and promotions as well as campaigning.

Why Should Investors Care?

Below mentioned are the facts relates to the value of ibeacon Proximity Marketing solution:

•         53% of buyers are willing to share their present area to get more important promoting.
•         57% of buyers will probably draw in with area based publicizing.
•        62% of buyers offer nearby manages companions.
•         63% of buyers feel a coupon is the most important type of Mobile Marketing.

Limitations of Proximity Marketing Solutions:

• Proximity marketing can be used (Bluetooth or Wi-Fi) in limited area. It is location based marketing.  
• It requires Bluetooth or Wi-Fi features in phones with activation mode; it is very difficult to target every individual. 
• Privacy issues are also in the proximity marketing. Company need to take permission from operators and government before sending messages. 
• Technical issues like error and miscommunication could mislead the customers.  Maintenance of information and customization of offers for individuals are very time consuming process and sometime retailers couldn’t able to understand about customer need and wants.

For More Information...
http://www.instorepal.com/