What is Proximity Marketing Solution?
InStorePal-Proximity Marketing Solution is a type of mobile marketing that connects businesses to their
customers in specific locations. The context specificity allows advertisers to
send targeted and personalized mobile-advertisements to consumers on the move,
hence an alternative term, location based commerce
IBeacon is a low-powered transmitter that enables push notifications to mobile device running an application in close proximity.
How does InStorePal Proximity marketing solution work?
ibeacon Proximity marketing solution involves setting up a Bluetooth enabled cellular device at a particular spot in the range of the beacon marketing device and passing records within the form of text, photographs or video via the respective cell app. Following are the have to-haves required to employ this Proximity Marketing Technology with beacon Technology:
1. First of all, the patron must be the usage of a Bluetooth enabled mobile device on the Proximity wherein the beacon Technology is being implemented.
2. beacon device should be deployed within the place where the consumer is currently placed, so as to ship out and obtain advertising and marketing messages or different facts.
3. The targeted client should have downloaded the relevant cellular application and set up it on his or her phones this is able to receiving push notifications.
How InStorePal-Proximity Marketing Solution is Useful for Retailers?
Proximity Marketing beacon Technology helps the Retailers to send the marketing notifications at the time of purchasing to their customers by using beacon technology. Following are the benefits with Bluetooth Proximity Marketing for retailers:
- Driving brand popularity and in-store visits to nearby locations.
- Expanding income opportunities at block and mortar stores.
- Optimizing advert expenses and attaining faster ROI on advertising bucks spent Inspiring action and increasing traffic in the course of non-peak buying hours.
- Worthwhile decide-in and client loyalty with Geo-relevant coupons and special
- gives Conducting place-particular surveys to collect precious market data and traits.
- Providing access to continuous, customized and area mindful substance.
- Including synergy to current advertising campaigns.
Mobile Proximity Marketing beacon technology had made it easy and convenient to find and buy your products with Location Smart.
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