PROXIMITY MARKETING SOLUTION TECHNOLOGIES

Proximity Marketing Solution is usually any process that will make use of location technologies in order to right communicate with customers by means of the easily portable devices. Works by using proximity marketing include things like distribution of media at concerts, information, gaming and social applications, retail check-ins, payment gateways, and local advertising.

Here below Mentioned are the different types of Proximity Marketing  Solution Technologies :

NFC – The location mobile phone might be based on NEAR-FIELD COMMUNICATIONS (NFC) enabled around the mobile phone connecting to a RFID chip on the product or media. NFC would be the Proximity Marketing Solution  technologies started for Apple Company Spend as well as other repayment systems although don’t have to be on repayments. Museums and typical monuments, in particular, can certainly set up NFC devices to provide excursion information. Shops can certainly utilize NFC about racks for product information. There’s a lot of marketing and advertising prospect along with NFC technologies.

GEOFENCING – When you move with your cell phone, the cell relationship is usually managed involving towers. Text marketing techniques may make use of your local area to push text messages to only those devices which have been just a specific Proximity. This is termed as SMS GEOFENCING. It’s not only a precise technological know-how, but it is usually helpful to ensure your message is only sent to the target market you would like at that time you choose.

BLUETOOTH – Retail locations will use IBEACONS that may connect with Smartphone. Usually there’s the mobile app that enables the actual technologies as well as authorization is requested. We can easily send information through Bluetooth, serve local websites coming from Wireless, operate the beacon for Access to the internet stage, become Captive webpage, provide interactive products and services, as well as function with no Internet connection.

MOBILE BROWSER – Internet-enabled device using coordinates enabled because of the end user by means of cell phone visitor. Check out a company web page on the cell phone product while you’re in proximity of a location, and you will geo-target active content material to that particular specific – whether or not they’re on the Wi-Fi.

WI-FI HOTSPOT – If you’ve ever logged into a great airline connection or perhaps a Starbuck’s, you’ve observed dynamic marketing content material that’s pushed directly to the user via web browser.

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OVERVIEW OF BLUETOOTH LOW ENERGY TECHNOLOGY

Bluetooth Low Energy (BLE):

Bluetooth Low Energy is usually a Wi-Fi personalized region network technology used for transmitting information over small ranges. As the name implies, it’s designed for low energy consumption and cost, even though preserving any communication range just like of which of its predecessor, Classic Bluetooth.

How BLE different from Classic Bluetooth?

Power Consumption: Bluetooth Low Energy, as the name implies, has low energy requirements. It can last up around 3-4 years on a single coin cell battery.

Lower Cost: BLE cost is 70-80% cheaper than Regular Bluetooth.

Application: BLE is perfect for simple apps requiring small periodic transmission of information. Classic Bluetooth can be favored regarding more complicated apps requiring reliable transmission and more data throughput.BLE is for easy apps requiring little routine transactions regarding data.

How BLE communication will works?

BLE communication consists mostly of “Advertisements”, or modest packets of data, broadcast at a regular interval by Beacons or BLE permitted devices by means of radio waves.

BLE Promotion is often a one-way transmission technique. Beacons of which want to be “discovered” can send out, or even “Advertise” self-contained packets involving info in arranged periods. These kinds of packets are usually supposed to always be obtained by means of equipment similar to intelligent telephones, in which they can be useful for various smart phone applications in order to trigger items like thrust emails, software actions, and also requests.

How does iBeacon use BLE communication?

IBeacon has standardized the format for BLE Advertising as follow:

UUID: is a 16 byte string used to separate a substantial band of connected beacons. If retailer maintained a network of beacons in a chain of its stalls, all the retailer’s beacons would share the same UUID. This enables retailer’s specific Smartphone application to know that beacon advertising originated from retailer owned beacons.

Major: is a 2 byte string used to identify an inferior subset connected with beacons within the larger group.

Minor: is a 2 byte string meant to recognize individual beacons which allow retailer’s dedicated app to know exactly where the customer is in the store.

Tx Power: used to determine proximity from the beacon. TX power is defined as the strength of the signal exactly 1 meter from the device.

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PROXIMITY MARKETING SOLUTIONS WITH IBEACON TECHNOLOGY

What is Proximity Marketing Solution?

InStorePal-Proximity Marketing Solution is a type of mobile marketing that connects businesses to their customers in specific locations. The context specificity allows advertisers to send targeted and personalized mobile-advertisements to consumers on the move, hence an alternative term, location based commerce

IBeacon is a low-powered transmitter that enables push notifications to mobile device running an application in close proximity.

How does InStorePal Proximity marketing solution work?

ibeacon Proximity marketing solution involves setting up a Bluetooth enabled cellular device at a particular spot in the range of the beacon marketing device and passing records within the form of text, photographs or video via the respective cell app. Following are the have to-haves required to employ this Proximity Marketing Technology with beacon Technology:
1. First of all, the patron must be the usage of a Bluetooth enabled mobile device on the Proximity wherein the beacon Technology is being implemented.
2. beacon device should be deployed within the place where the consumer is currently placed, so as to ship out and obtain advertising and marketing messages or different facts.
3. The targeted client should have downloaded the relevant cellular application and set up it on his or her phones this is able to receiving push notifications.

How InStorePal-Proximity Marketing Solution is Useful for Retailers?

Proximity Marketing beacon Technology helps the Retailers to send the marketing notifications at the time of purchasing to their customers by using beacon technology. Following are the benefits with Bluetooth Proximity Marketing for retailers:

• Driving brand popularity and in-store visits to nearby locations.
• Expanding income opportunities at block and mortar stores.
• Optimizing advert expenses and attaining faster ROI on advertising bucks spent Inspiring action and increasing traffic in the course of non-peak buying hours.
• Worthwhile decide-in and client loyalty with Geo-relevant coupons and special
• gives Conducting place-particular surveys to collect precious market data and traits.
• Providing access to continuous, customized and area mindful substance.
• Including synergy to current advertising campaigns.

         
Mobile Proximity Marketing beacon technology had made it easy and convenient to find and buy your products with Location Smart.

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SCOPE OF PROXIMITY MARKETING SOLUTIONS

Future of Proximity Marketing Solutions:

As Mobile usage will increase day by day, use of proximity marketing will be increase in retail industry. Organized retail industry in India is expanding especially in urban areas and metropolitan cities. In coming future success of any retail company will depend on how company uses Proximity Marketing Solution tool effectively to attract customers as well as retaining them. Sustainability in the market, retaining customers and maintaining relationship will be much easier with the help of proximity marketing for any retail organization. There is vast scope and potential in Indian retail industry for proximity marketing. Now it’s all depends on retail companies to explore this tool for penetration and gaining the competitive edge in the market. It is going to change whole marketing strategies of the retail companies in India.

The Scope of the proximity Marketing can be shown in graph as below:

Countries using Proximity marketing for promotion:  

•   USA – PM majorly used in malls and campaigning in USA.
• Philippines- They are using in government-run-community based program to reach out to the people.  
•  European countries- A prominent company BlueMoz is rendering the services in 36 European countries with different solution. 
•  South East Asia- Proximity marketing prevailing in India and China mainly in this part of the world.Indian government and NGO are using it for campaigning and Chinese malls and retail companies are taking advantage of PM.
•  Arab countries – Dubai, Saudi Arab and Kuwait are some Arab countries, where PM uses in malls and promotions as well as campaigning.

Why Should Investors Care?

Below mentioned are the facts relates to the value of ibeacon Proximity Marketing solution:

•         53% of buyers are willing to share their present area to get more important promoting.
•         57% of buyers will probably draw in with area based publicizing.
•        62% of buyers offer nearby manages companions.
•         63% of buyers feel a coupon is the most important type of Mobile Marketing.

Limitations of Proximity Marketing Solutions:

• Proximity marketing can be used (Bluetooth or Wi-Fi) in limited area. It is location based marketing.  
• It requires Bluetooth or Wi-Fi features in phones with activation mode; it is very difficult to target every individual. 
• Privacy issues are also in the proximity marketing. Company need to take permission from operators and government before sending messages. 
• Technical issues like error and miscommunication could mislead the customers.  Maintenance of information and customization of offers for individuals are very time consuming process and sometime retailers couldn’t able to understand about customer need and wants.

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IBEACON PROXIMITY MARKETING SOLUTION STRATEGY

IBeacon Proximity Marketing Solution Strategy:

Once the brand deploys an ibeacon in the spot chosen for Marketing, the communication occurs in 3 quick steps: 

Device detection: An ibeacon scans for Bluetooth empowered cell phones in its proximity range while it broadcasts its ID number (which is unique to a particular beacon in that area) at normal intervals. The proximity-aware mobile app will likewise convey a rundown of ID quantities of the considerable number of reference points that have been enacted and will relate them with their area. Once the device coordinates a signal's ID with the ID held in the Proximity aware mobile app, it lets the app realize that the reference point is adjacent.  

     Permission request: For each Bluetooth empowered cell phone recognized within the proximity range of the ibeacon, it will send to requests shoppers looking for authorization to speak with their cell phone.

     Content upload: Once the customer grants consent, it will then inform the purchaser with a caution on the lock-screen, showing the Push message. Tapping on the message opens the application, at a screen showing customized advertising messages including content, pictures, sound and video about products found at that spot decided for advancement or a correlative item discovered one passageway away.

Who employs ibeacon Proximity Marketing Solution Strategy?

Any business or administration that is working from a settled area can execute a proximity marketing strategy. A few samples include:

• Major retailers can send store maps and coupons or offers to apply for their credit card or to enlist in their loyalty or prizes programs.
• Hotels can advise visitors about on-site events and promotions or can offer to select them in reliability or prizes programs.
• Restaurants can send unique menus/day by day specials, coupons, offers for reliability programs.
• Shopping malls can offer a benefit so as to advertise their product’s coupons or offer a discount at any mall retailer.
• Travel centers can give maps or show advertisements that can be sold to neighborhood traveler destinations.

What kinds of customers are effectively marked to with Bluetooth Proximity Marketing Solutions?

Customers who want to spend their time at Shopping malls, substantial retail outlets, and trade shows are prime territories for Bluetooth proximity marketing campaign. These clients are both effectively shopping also more likely to be waiting and open to proximity marketing information, promotions, and suggestions. So that will achieve a high rate of potential clients who are in the range.

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